Tiago Forte, the founder of the productivity consultancy Forte Labs, describes how a new type of worker, the “Full-Stack Freelancer,” can use software and online platforms to integrate “a ‘full stack’ of capabilities,” which “allows them to capture a much greater percentage of the value they create, instead of giving it away to gatekeepers and distribution bottlenecks.” 3. Today, simple, creative tools for entrepreneurs are abundant, whether it’s IFTTT and Zapier to create complex (and code-free) workflows, or Stripe to add payment functionality to any website. I downloaded it Fruity Loops, cause I had heard about it, and started messing around. On Christmas when I was 13, my mom got me my first laptop. I couldn’t buy any so I just made my own. In seventh grade (…) I wanted to rap, but I needed beats. Consider this message from Amazon CEO Jeff Bezos on high-velocity decision making, from his 2016 shareholder letter: Using a rap-name generator has at least one other important advantage in business: Speed. First, it produces “paralysis, rather than liberation,” he said and then, once we make the choice, “we end up less satisfied with the choice, than if we had fewer options to choose from.”
A surfeit of options (or resources) can lead to what psychologist Barry Schwartz calls the “paradox of choice.” In a 2005 Ted Talk, Schwartz explained that choice has two negative effects. In fact, whether you’re in the board room or a solo entrepreneur, sometimes it pays to have someone else make some of the critical choices.
But maybe that’s because my auto-generated rap names turned out to be Big Corky and Urkel Urkel. The entrepreneur in me is truly dumbfounded that anyone, particularly a musician, would entrust a random webpage to pick their name (and along with it, brand and identity).
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